Business and Marketing

The Business and Marketing Cluster prepares students for postsecondary education and careers in business, marketing, management, and entrepreneurship. Students are provided opportunities to complement their academic preparation while exploring a variety of careers and learning skills and concepts.

Business Education prepares students for postsecondary education and a foundation for careers in accounting and finance, business administration, business management and small business entrepreneurship, information technology, and office systems technology. Business courses provide students an understanding of basic economics, and business attitudes essential to participate in the multinational marketplace as productive workers and consumers. Computer literacy and proficiency in the various applications are emphasized.

Opportunities to develop and apply leadership, social, civic and business-related skills are provided through Future Business Leaders of America (FBLA), the Career-Technical Student Organization for business students. Membership in FBLA with appropriate academic concepts/courses provides students opportunities to succeed in their pursuit of employment or a postsecondary education.

Marketing Education prepares students for postsecondary education and a foundation for careers in marketing communications and promotion, marketing-information management, marketing research, merchandising, and professional sales. Marketing consists of making socioeconomic decisions and producing goods and services to consumption. Instruction is as specific as procedures for merchandising and as general as the creativity needed to develop an effective promotion. Application of skills in reading, writing, mathematics, critical thinking, inquiry-based, problem-solving and psychology is found throughout the curriculum. The pace at which marketing activities are changing has accelerated due to environmental shifts taking place in the business world: downsizing, outsourcing, off-shoring, mergers, global competition, world markets, and technological innovations.

DECA, the Career and Technical Student Organization for marketing students, complements the class and work experiences by allowing students to develop practical presentation, decision making and leadership skills. Work-based learning experiences, including Cooperative Education and the student organization DECA are interwoven in the Marketing program adding relevancy to classroom instruction.